Proven gameplay first
We use established game foundations so client time and budget can focus on the parts that make the experience uniquely theirs.
About Levelcade
Levelcade is a custom-games studio created by Richard and Claire Hill-Whittall, bringing more than 30 years of commercial game-development experience to brands, agencies and personal commissions.
We start with proven gameplay, then transform the characters, world and presentation around the client — giving each project a clear creative identity without rebuilding the fundamentals from scratch.
The studio
Levelcade is intentionally hands-on. You are not passed from sales to account management to an anonymous production team — the people you speak to are the people running and making the work.
We use established game foundations so client time and budget can focus on the parts that make the experience uniquely theirs.
Clear packages, defined revision rounds and transparent boundaries keep projects predictable for both clients and production.
Claire manages the commercial and client side. Richard leads development and production. There is no unnecessary layer between you and the work.
Every improvement to the Levelcade library makes the next project faster, more efficient and easier to deliver consistently.
Meet the founders
Claire leads enquiries, quotations, onboarding, project management, invoicing, marketing, outreach, partnerships and client relationships.
Her role is to make the experience straightforward from the first enquiry through to delivery — translating the brief into a clear project and keeping communication moving throughout.
Richard leads game development, design, artwork, technical production, platform builds, QA and the reusable systems behind the Levelcade catalogue.
His commercial game-development history spans more than three decades and more than 80 released games, giving Levelcade a depth of practical production experience that goes well beyond a typical template or freelance service.
Where Levelcade sits
Levelcade is the customer-facing brand for customised games built from proven foundations.
Why Levelcade
Levelcade is designed to sit between two extremes: cheap visual templates that barely feel customised, and fully bespoke development that can require substantially more time and budget.
Our approach keeps the gameplay foundation proven while putting the creative effort into the parts the client and player actually experience: the characters, theme, environment, branding and presentation.
Talk directly to the people behind the work